Frequently Asked Questions

Our tool combines three elements: (1) Artificial intelligence trained with market data, (2) Your specific business inputs (revenue, audience, sector), and (3) Sector comparables based on real transactions. The result is an indicative estimation that serves as a starting point, not an official valuation. For critical decisions, we recommend complementing with professional advisory.

Personal brands are valued considering unique factors like digital influence, audience monetization and personal growth potential. Our algorithm weighs elements such as engaged followers, revenue diversification and brand consistency. This is a transparent initial estimation you can use to understand your market position.

For SMEs: recurring revenue, customer base and competitive position. For startups: growth potential, digital traction and scalability. For personal brands: audience, engagement and revenue diversification. Our model automatically weighs these factors according to your profile, offering a reliable initial reference.

We use real transaction data from Spanish and Latin American markets, regularly updated. Technology (3-8x), Consulting (2-4x), E-commerce (2.5-5x), Health (3-6x), Education (2-4.5x). These ranges are indicative and may vary according to specific business characteristics. For precise valuation, our consultants analyze your particular case.

Brand Equity measures intangible value (trust, perception, loyalty) while Brand Value is the specific monetary valuation of the brand asset. Our tool calculates Brand Value using transparent financial methodologies. This distinction is key to understanding what you're measuring and how to use results in your business strategy.

This initial estimation focuses on quantifiable metrics. It doesn't include deep reputation analysis, detailed competitive positioning or specific market projections. To capture these essential qualitative elements, we offer consulting services where we analyze factors like brand culture, competitive advantages and strategic potential.

Yes, it's common in the entrepreneurial ecosystem. High perception without effective monetization results in low financial valuation. Our estimation helps you identify this disconnect as a starting point. If you detect this situation, our consultants can design specific strategies to convert that perception into monetizable value.

Absolute transparency: all calculations are performed in your browser and we don't store sensitive business data. Your information remains private and is not transmitted to third parties. We only keep anonymous statistics to improve our algorithms. Your privacy is our priority.

Yes, you can upgrade your plan at any time. If you switch to a higher plan, you'll pay the prorated difference. Downgrades will apply on your next billing cycle.

Yes, we offer a 14-day money-back guarantee for all paid plans. If you're not satisfied, we'll refund your money no questions asked.

Priority support includes guaranteed response in less than 24 hours by email for Professional and Enterprise plan customers. It includes technical assistance, queries about result interpretation and personalized recommendations on platform usage.

Yes, all plans include automatic platform updates, new features and improvements in analysis algorithms at no additional cost.

The Brand Audit is completed within a maximum of 7 business days from when we receive all necessary information. This includes the complete analysis, diagnosis and delivery of the personalized action plan.

With the Audit you receive a complete diagnostic report + action plan. With the Growth Strategy you get a detailed 12-month roadmap + specific KPIs. Individual Sessions include summary document + specific action plan for your consultation.

Sessions are 1:1 videoconferences of 90 minutes where we analyze your specific challenge in depth. They include prior preparation, the live session, summary document and subsequent follow-up by email for 1 week.

All our services are available in both Spanish and English. Reports and documents can be delivered in your preferred language.

We offer a satisfaction guarantee. If you are not completely satisfied with the service received, we work with you to solve it or, as a last resort, we offer partial refund according to the specific case.

It's not necessary. Our services are designed to adapt to your level of knowledge. We explain everything in understandable terms and provide practical recommendations that you can implement regardless of your prior experience.