More than a decade building meaningful brands
Strategy and branding that make your brand matter to people
My Journey
13 years in marketing, communication and branding creating strategies that work in the real world. I've worked with small brands, startups and leading companies, always with the same goal: to create strategies that truly connect with people.
I was CMO of BeToken, a pioneering project in Europe for share tokenization, registered with CNMV. I was also part of Captio, where I developed the partner ecosystem before its acquisition by a leading American group.
My experience has led me to lead teams, optimize e-commerce in multiple countries, and participate as a speaker at marketing and business events. But what I enjoy most is helping each brand find its voice and make it grow.
I listen before proposing. I work with data, not empty promises.
🎯 My Approach
Deep Analysis
I go beyond the superficial: I listen, analyze and translate your brand's essence into results.
Personalized Strategy
Each brand is unique. I develop 100% personalized strategies for your specific situation, no magic formulas.
Measurable Results
Real ROI and metrics that matter. No vanity metrics.
My Professional Journey
The milestones that have defined my career in brand strategy
Business Expert - ThePowerMBA
2017 – 2019Executive training in administration and digital business management
Beself Brands CMO
2021 – PresentI lead marketing for e-commerce group +1000 products in 15 countries
Your Brand Value - Founder
2025 – PresentPlatform that combines AI and human experience to value brands
University Education
2008 – 2013Journalism, Advertising & PR + Master's in Corporate Communication
Equilicuá - First Entrepreneurship
2013 – 2015Founded strategic communication agency for SMEs and Startups
Leadership in tech startups
2015 – 20216 years creating ecosystem of +50 partners and international marketing
Pandemia de Valores
2020 – 2021Solidarity brand that billed 6 figures benefiting 18 NGOs
My superpowers in branding and marketing
The areas where I've developed expertise throughout my career
💪 Technical Strengths
🏅 Certifications & Achievements
Master in Corporate Communication
EAE Business School (2013-2014)
Business Expert - ThePowerMBA
Business Administration and Management (2017-2019)
CMO at Beself Brands
Leading marketing strategy for an e-commerce group with presence in 15 countries and over 1,000 product references, introducing innovations such as tokenized equity (2021–present)
Speaker & Content Creator
500+ talks and 7.5K+ LinkedIn followers
What they say about me
"Clear, strategic and down to earth."
"Turns ideas into profitable results."
"Brings order and vision to any project."
Want to Know More?
Shall we talk? If you want a brand that connects and truly grows, I'm ready to help you.